| Marketing Planning & Managment |
|
|
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|
| Analytics |
✔ |
✔ |
✔ |
✔ |
| Account Hygiene |
✔ |
✔ |
✔ |
✔ |
| Learning |
✔ |
✔ |
✔ |
✔ |
| Budget |
✔ |
✔ |
✔ |
✔ |
| Overlapping |
✔ |
✔ |
✔ |
✔ |
| Projection & Budget Approval |
✔ |
✔ |
✔ |
✔ |
| Product Performance & Management |
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|
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| Product ROAS (Return on Ad Spend) |
✖ |
✔ |
✔ |
✔ |
| Variant ROAS |
✖ |
✔ |
✔ |
✔ |
| Visitor Conversion ROAS |
✖ |
✔ |
✔ |
✔ |
| Category |
✖ |
✔ |
✔ |
✔ |
| Lifecycle |
✖ |
✔ |
✔ |
✔ |
| Advanced Analytics |
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|
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| Account Level Funnel |
✖ |
✖ |
✔ |
✔ |
| Meta Funnel |
✖ |
✖ |
✔ |
✔ |
| Google Funnel |
✖ |
✖ |
✔ |
✔ |
| ROAS Analyzer |
✖ |
✖ |
✔ |
✔ |
| Campaign Creation & Management (CCM) |
|
|
|
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| Insight |
✖ |
✖ |
✖ |
✔ |
| Campaign Configuration |
✖ |
✖ |
✖ |
✔ |
| Campaign/Adset/Ads Creation |
✖ |
✖ |
✖ |
✔ |
| Audience |
✖ |
✖ |
✖ |
✔ |
| Keywords |
✖ |
✖ |
✖ |
✔ |
| Creative |
✖ |
✖ |
✖ |
✔ |
| Budget |
✖ |
✖ |
✖ |
✔ |
| Campaign Planning |
✖ |
✖ |
✖ |
✔ |
| Inventory Planning & Management (IPM) |
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| Forecast & Inventory Planning |
✖ |
✖ |
✖ |
✔ |
| Price Optimization |
✖ |
✖ |
✖ |
✔ |
| Scenario Planning |
✖ |
✖ |
✖ |
✔ |
| Inventory Snapshot |
✖ |
✖ |
✖ |
✔ |
| Budget Planning Summary |
✖ |
✖ |
✖ |
✔ |
| Budget Forecasting for Inventory |
✖ |
✖ |
✖ |
✔ |
| Price |
2000 |
5000 |
10000 |
15000 |