Product Performance & Management (PPM)

Dashboard

Feed Optimization

Return on Ad Spend (ROAS)

  • Return on Ad Spend (ROAS) measures the revenue generated for every dollar spent on advertising, indicating the effectiveness and profitability of ad campaigns.
Feed Optimization

Variant ROAS (Return on Ad Spend)

  • Variant ROAS (Return on Ad Spend) measures the revenue generated from specific ad variations relative to their cost, helping optimize ad performance.
Feed Optimization

Visitor Conversion ROAS

  • Visitor Conversion ROAS measures the revenue generated from visitors who convert on a website or landing page, relative to the cost of acquiring those visitors through advertising.
Feed Optimization

Category

  • Category: Performance by product category
Feed Optimization

Lifecycle

Insight

Feed Optimization

Product ROAS (Return on Ad Spend)

    • Product ROAS (Return on Ad Spend) measures the revenue generated from a specific product's sales relative to the cost of advertising for that product, helping assess the effectiveness of product-focused marketing campaigns.
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Catalog Ads

Variant ROAS (Return on Ad Spend)

  • Variant ROAS (Return on Ad Spend) measures the revenue generated from a specific variant of an ad (such as different creatives, targeting, or messaging) relative to the cost of running that variant, helping to identify the most effective ad variations.
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Feed Optimization

Visitor ROAS (Return on Ad Spend)

    • Visitor ROAS (Return on Ad Spend) measures the revenue generated from visitors who engage with an ad or website, relative to the cost of acquiring those visitors through advertising. It helps evaluate the effectiveness of campaigns in driving profitable traffic.
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Catalog Ads

Category

  • Category: Sales and engagement by category
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Feed Optimization

Lifecycle

    • Lifecycle: Optimization based on lifecycle data
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