Smarter Ecommerce Marketing

Get more from your marketing: use smart data.

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Trusted Brands

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Features

Marketing Planning & Management (MPM)

Feed Optimization

Analytics

  • Dashboard: Real-time data visualization
  • Insights: Business trends identification
  • Performance: KPIs tracking and evaluation
Feed Optimization

Account Hygiene

  • Learning: Knowledge repository
  • Budget: Allocation and tracking
  • Overlapping: Resolving campaign conflicts
Feed Optimization

Projection & Budget Approval

  • Budget Approval Process: Multi-level approval workflows
  • Create/List: Tools for creating and managing budgets
  • Projection vs. Actuals: Budget usage tracking, performance comparison

Product Performance & Management (PPM)

Feed Optimization

Dashboard

  • Product ROAS (Return on Ad Spend)
  • Variant ROAS
  • Visitor Conversion ROAS
  • Category: Performance by product category
  • Lifecycle: Product lifecycle analysis

Feed Optimization

Insight

    • Product ROAS.
    • Variant ROAS
    • Visitor ROAS
    • Category: Sales and engagement by category
    • Lifecycle: Optimization based on lifecycle data
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Campaign Performance Optimization

Feed Optimization
  • Insight: Performance insights for campaigns
  • Campaign Configuration: Setting campaign parameters
  • Campaign/Adset/Ads Creation: Hierarchical campaign setup
  • Audience: Audience segmentation and targeting
  • Keywords: Keyword research and optimization
  • Creative: Ad creative management
  • Budget: Campaign budget allocation and tracking
  • Campaign Planning: Strategic campaign development
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Inventory Planning & Management (IPM)

Catalog Ads
  • Forecast & Inventory Planning: Predictive inventory requirements
  • Price Optimization: Dynamic pricing tools
  • Scenario Planning: "What-if" scenario simulations
  • Inventory Snapshot: Real-time inventory visibility
  • Budget Planning Summary: Consolidated budget view
  • Budget Forecasting for Inventory: Predictive budget modeling
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Feed Optimization

Advanced Analytics

  • Account Level Funnel: Customer journey analysis
  • Meta Funnel: Meta-platform-specific performance tracking
  • Google Funnel: Google Ads performance funnel
  • ROAS Analyzer: Detailed ROAS breakdowns
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Catalog Ads

AI & ML

  • Predictive capabilities for inventory forecasting, price optimization, and campaign optimization
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Feed Optimization

Agent

  • Learning-Based: Adaptive models for decision-making
  • Rule-Based: Predefined logic implementation
  • Task-Based: Automated execution of specific tasks
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