Smarter Ecommerce Marketing

Get more from your marketing: use smart data.

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Features

Marketing Planning & Management (MPM)

Feed Optimization

Analytics

  • Dashboard: Real-time data visualization
  • Insights: Business trends identification
  • Performance: KPIs tracking and evaluation

Product Performance & Management (PPM)

Feed Optimization

Dashboard

  • Return on Ad Spend (ROAS) measures the revenue generated for every dollar spent on advertising, indicating the effectiveness and profitability of ad campaigns.
  • Variant ROAS (Return on Ad Spend) measures the revenue generated from specific ad variations relative to their cost, helping optimize ad performance.
  • Visitor Conversion ROAS measures the revenue generated from visitors who convert on a website or landing page, relative to the cost of acquiring those visitors through advertising.
  • Category: Performance by product category
  • Lifecycle: Product lifecycle analysis

Campaign Performance Optimization

Feed Optimization

Dashboard

  • Campaign Configuration: Setting campaign parameters
  • Campaign/Adset/Ads Creation: Hierarchical campaign setup
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Advanced Analytics

Feed Optimization

Dashboard

  • Account Level Funnel: Customer journey analysis
  • Meta Funnel: Meta-platform-specific performance tracking
  • Google Funnel: Google Ads performance funnel
  • ROAS Analyzer: Detailed ROAS breakdowns
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Catalog Ads

AI & ML

  • Predictive capabilities for inventory forecasting, price optimization, and campaign optimization
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Feed Optimization

Agent

  • Learning-Based: Adaptive models for decision-making
  • Rule-Based: Predefined logic implementation
  • Task-Based: Automated execution of specific tasks
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